Value Added Fish Goods
IlonggosВ AttitudeВ towardsВ
ValueВAddedВ FishВ Products
Profile of Respondents
The research includes both value-added fish items
consumer and non-consumers. Quite simply, the participants
should be anyone in the household that has the final
decision in purchases.
We will even collect data from arbitrary Ilonggo
respondents that is known and validated to consume worth
added fish products.
We will certainly observe all those actual potential buyers of VAFP in different
Observations and studies will take place in weekends
(fixed observation dates) and slated dates if possible
on the middle of the week to experience a short statement
interval in fixed remark dates.
Interviews about stratified experienced household will probably be on
weekends and randomly sampling research will be on
Interviews will probably be conductedin people in different
socio-economic class chosen from Iloilo City, Iloilo.
Research will be executed on unique places such as
schools, property etc . and will use google drive research
that will be open up for all noted and confirmed eaters of VAFP.
Observations will probably be conducted in wet markets (Iloilo's
Superstore and Central Public Market) and Super Markets
in chosen department stores.
the reason why of order
the factors that affect their very own purchase behavior and
choices towards value-added fish products
The predicted uses in the research are:
to segment industry to different target consumers with
different tastes on the sort of value-added fish
products to eat
concentrate on or create marketing strategies pertaining to specific valueadded fish goods with potential on mass production, exportation and commercialization
We shall conduct:
The Fishbein Model
an auto dvd unit for the prediction ofВ behavioral
intention, spanning predictions
ofВ attitudeВ and predictions of behavior
BELIEFS, ATTITUDES, AND ACTIONS
the knowledge that the consumer has about objects, their attributes, and their benefits
products, persons, companies, and things about which usually people hold beliefs and attitudes
attributes or features than a subject might or might not have
the positive outcomes that attributes may well provide to the