Value Added Seafood Products Dissertation

Value Added Fish Goods

IlonggosВ AttitudeВ towardsВ

ValueВ­AddedВ FishВ Products

WHO ALSO

Profile of Respondents

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The research includes both value-added fish items

consumer and non-consumers. Quite simply, the participants

should be anyone in the household that has the final

decision in purchases.

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We will even collect data from arbitrary Ilonggo

respondents that is known and validated to consume worth

added fish products.

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We will certainly observe all those actual potential buyers of VAFP in different

markets.

WHAT

THE MOMENT

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Observations and studies will take place in weekends

(fixed observation dates) and slated dates if possible

on the middle of the week to experience a short statement

interval in fixed remark dates.

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Interviews about stratified experienced household will probably be on

weekends and randomly sampling research will be on

scheduled times.

WHERE

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Interviews will probably be conductedin people in different

socio-economic class chosen from Iloilo City, Iloilo.

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Research will be executed on unique places such as

schools, property etc . and will use google drive research

that will be open up for all noted and confirmed eaters of VAFP.

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Observations will probably be conducted in wet markets (Iloilo's

Superstore and Central Public Market) and Super Markets

in chosen department stores.

WHY

To determine:

1 .

the reason why of order

2 .

the factors that affect their very own purchase behavior and

choices towards value-added fish products

The predicted uses in the research are:

1 .

to segment industry to different target consumers with

different tastes on the sort of value-added fish

products to eat

2 .

concentrate on or create marketing strategies pertaining to specific valueadded fish goods with potential on mass production, exportation and commercialization

HOW

We shall conduct:

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Interviews

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Surveys

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Observations

The Fishbein Model

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an auto dvd unit for the prediction ofВ behavioral

intention, spanning predictions

ofВ attitudeВ and predictions of behavior

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BELIEFS, ATTITUDES, AND ACTIONS

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philosophy

the knowledge that the consumer has about objects, their attributes, and their benefits

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items

products, persons, companies, and things about which usually people hold beliefs and attitudes

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attributes

attributes or features than a subject might or might not have

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benefits

the positive outcomes that attributes may well provide to the

consumer